Overview

As an Oahu graphic designer passionate about supporting local businesses, I partnered with Local Joe West, a popular coffee shop in Ewa Beach, Hawaii, to create a set of fun, on-brand graphics for their 2nd anniversary. The designs were crafted for maximum versatility — adaptable for social media, in-house branding, and potential merchandise.

Celebrate Local Joe West’s milestone anniversary with visuals that reflect the shop’s unique character and community vibe. The graphics needed to stay true to the brand’s aesthetic while being flexible enough for digital use, in-store materials, and future merch applications.

• Custom, hand-sketched storefront illustration (digitized for multiple uses)

• Digital anniversary graphics for social media and in-house staff materials

• Merch-ready designs adaptable for mugs, totes, and apparel

• Brand Study – Reviewed Local Joe West’s existing look and feel to ensure a seamless fit with the anniversary designs.

• Moodboard Creation – Compiled inspiration to lock in color, tone, and style direction.

• Custom Artwork – Produced a personalized storefront illustration and several digitally designed anniversary graphics using Adobe Illustrator and Photoshop.

• File Adaptation – Delivered assets formatted for both online sharing and print-ready in-house use.

The final set of celebratory graphics was implemented, helping Local Joe West strengthen its community connection and visually mark a key milestone in its brand history.