Overview

As a Hawaii logo designer based in the islands, I worked with Maui Building Source, a locally owned home improvement retailer competing against national chains. The goal was to create a professional, versatile logo that could be used across their storefront signage, website, social media, and printed marketing materials — while helping them stand out in the Maui market.

Design a clean, corporate-style logo with a subtle nod to construction — without heavy illustration — in a color palette of orange and/or blue to convey trust, reliability, and energy. The logo needed to work at any scale, from a large acrylic storefront sign to a small social media avatar.

• Discovery & Brand Direction – Conducted an initial strategy call and created moodboards to align on tone and style.

• Logo Development – Designed multiple logo concepts in Adobe Illustrator, refining each round using client feedback.

• Social Media Design – Created six branded graphics for online platforms.

• Print Marketing – Designed and produced a high-quality mailer, handling photo editing in Photoshop and Lightroom to ensure a polished, professional look.

• Discovery & Moodboards – Initial strategy call to define brand tone, followed by curated moodboards to refine the visual direction.

• Concept Development – Multiple logo concepts created in Adobe Illustrator, refined through client feedback to achieve the final mark.

• Social Media Design – Designed 6 launch graphics to introduce the store’s services and branding across platforms.

• Print Marketing – Designed and produced a full-color mailer, incorporating photo editing in Photoshop & Lightroom for a polished, professional finish.

Delivered a scalable, recognizable brand identity and cohesive marketing materials that strengthened Maui Building Source’s local presence, helping them compete with larger mainland retailers. The new branding was successfully implemented across their website, social channels, and storefront signage.